Our Services

Digital Marketing

We develop goal oriented marketing solutions and offer comprehensive advertising services to businesses in Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing and Email Marketing

Digital marketing, also called online marketing, is the promotion of brands, products and services, to connect with potential customers using the internet and other forms of digital communication. This includes social media, mobile applications, email, web applications, search engines, websites, any new digital channel, text and multimedia messages as a marketing channel.

We develop goal oriented marketing solutions and offer comprehensive advertising services to businesses in Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing and Email Marketing.

Sub Services we offer

1. Search Engine Optimization

SEO increases the visibility of your website in Google, Microsoft Bing, and other search engines whenever people search:

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People may search for:

  • Products sold
  • Services provided
  • Information on topics in which you have deep expertise and/or experience.

Search is often the primary source of traffic for websites, making websites “search engine friendly” on any platform where people can search for your brand or business. Trillions of searches are conducted every year, implying that improving website visibility, and ranking higher in search results than competitors, can positively impact your bottom line.

The better the visibility of your pages in search results, the chances are higher to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

SEM stands for search engine marketing – or, in short, search marketing. SEO is just one-half of SEM:

  • SEO drives organic traffic from search engines. 
  • SEM drives organic and paid traffic from search engines. 

If SEM is a coin. SEO is one, unpaid, side of that coin. PPC is on the flip and paid side. 

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2. Pay-Per-Click (PPC)

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

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Basically, you’re paying for targeted visits to your website (or landing page or app). For correctly working PPC, the fee is insignificant because the click is worth more than what you pay for it. For example, paying $2 for a click, which results in a $200 sale, is a massive profit.

PPC ads can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.

Advertisers bid on specific keywords or phrases that they want their ads to appear in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. 

Preferably, always choose both “SEO and PPC” , provided your budget allows it.

3. Social Media Marketing

Social media marketing (SMM) uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and target new ones.

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Social media marketing is powerful because of its three core marketing areas: connection, interaction, and customer data. It has transformed the ability of businesses to influence visitor behavior—keeping them engaged, extracting personal data for creating messages that reflect the users.

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4. Content Marketing

Content marketing is a marketing strategy used to fascinate, engage, and retain an audience by creating and sharing applicable articles, videos, podcasts, and other media.

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It establishes expertise, promotes brand awareness, and visitors remember your business when it’s time to buy your product /service.

It includes media like newsletters, podcasts, social media posts, and videos that provide useful and relevant information delighting users and attracting them to your brand.

5. Email Marketing

Email marketing is to communicate with the customers on your email list, making them aware of new products, discounts /offers, and other services.

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It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases or anything in between.

There are four types of effective email marketing:

  • Email Newsletters
  • Transactional email
  • Promotional Emails
  • Retention Emails